Blue Ridge Spain Case Study

blue sky Ridge Restaurant Corporation is a sure-fire fast food chain that gained significant gross sales product due to their reputation for quality fast food. The sess was acquired by several companies, which continued their international business system of launching enunciate venture with local partners. Delta was a in(predicate) salving drink in and a snack food participation that does non believe in joint venture as a strategy in entering international market. At the percentage point of the acquisition of Blue Ridge, joint venture with Terralumen, a Spanish agricultural firm, was in operation. However, it appears that the Spain growth is slower than expected. Delta started direct plug in in Spain operation and reorganized its European worry team. Delta manifest to dissolve partnership with Terralumen despite the success of the joint venture. Deltas decision shocked Costas, and what made matters worse is that he had to convey a dissolution strategy despite hi s disagreement to close the partnership. Blue Ridge Restaurant Corporation ?Established in Virginia in 1959 ?Acquired by international beverage company for US $420 million ?They organise a joint venture with Terralumen S.A.

in Spain Delta Foods ?In 1996, Delta Foods bought Blue Ridge ?Reputable soft drink and snack food company ? infra this new heed they wanted to avoid the practice of joint ventures Yannis Costas ?The main portion of the case study ?American educated Greek ?Worked in Blue Ridges international division as a European regional director ?Went on to shape liable for joint ventures and franchises in Germany, Netherlands, Spain, ! Northern Ireland, Denmark, Sweden and Ireland Analysis affiance MBI I can examine the difference in management styles in Spain, America, Greece and Finland. To do this I will begin by using cultural mapping.If you want to get a generous essay, enounce it on our website: BestEssayCheap.com

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